About Aotter - Pioneering the Knowledge Economy
The name "Aotter" seamlessly combines the lively and collaborative spirit of otters with forward-thinking innovation. "Otter" symbolizes teamwork and passion, reflecting the energy and unity of these remarkable creatures. Meanwhile, "AOT," derived from the programming term "Ahead of Time," represents the vision and leadership required to stay ahead of the curve. Together, these elements create the identity of "Aotter"—a brand that embodies both dynamic teamwork and innovative foresight. This philosophy is both our brand essence and our mission.
Aotter began with the widely acclaimed “鄉民晚報” news aggregator and the media brand “Aotter Girl.” These successes established us as a trusted choice for users and enterprise clients alike. With innovation at our core, we are now a leader in AI-powered advertising technologies, specializing in data analytics engines and cutting-edge ad tech products.
Notably, Aotter’s three co-founders all have strong technical backgrounds. Among them, Konois Xie, Co-founder and CEO, and Dr. Peng-han Su, Co-founder and Deputy CEO, received the prestigious Pan Wen Yuan Emerging Innovative Researcher in 2016 and 2023, respectively. Their achievements underscore Aotter’s exceptional technical expertise and commitment to innovation.
Our Core Philosophy
At Aotter, our mission is to create a "knowledge economy chain" and shorten the time to value . We believe that digital content and the knowledge economy represent humanity’s most promising industries.
Our vision is to serve digital creators, advertisers, and content users by fostering a thriving digital ecosystem where innovation and value creation flourish.
The Origin of Our Data-Driven Journey
Aotter’s journey into data development was inspired by a simple yet profound insight: to reduce the time to value, we must first identify the truly valuable content on the internet.
Since 2016, we have focused on cleaning, analyzing, and predicting with first-party data while adhering to international standards and privacy regulations. Our relentless pursuit of excellence has not only established Aotter as an early adopter of first-party data applications but also laid a solid foundation for our leadership in data analytics and AI-driven advertising technology.
Our Achievements in Advertising
Since 2016, Aotter has been dedicated to developing first-party data applications. Leveraging proprietary natural language processing (NLP) technology and advanced algorithms, we have made significant breakthroughs in contextual targeting and content-matching technology.
Our ad tech solutions integrate DSP, DMP, and SSP systems and have received international third-party certifications, setting industry benchmarks. As Taiwan’s only member of the iab.TECH LAB and a developer of DCR technology compliant with OM SDK and IAB standards, Aotter has gained significant recognition in the industry.
In 2021, Aotter was named one of the Top 10 Big Data Solution Providers in Asia by APAC CIO Look. From 2022 to 2024, we collaborated with next-generation ad tech leaders such as The Trade Desk and ID5, solidifying our position as a competitive provider of "cookieless" advertising technology and data solutions.
